Pop Mart Reports Revenue of 17.17 Billion Yuan in First Half of 2026, Gross Margin at 69.7%

Pop Mart achieved a revenue of 17.17 billion yuan in the first half of the year, a year-on-year increase of 23.8%. The adjusted net profit was 5.16 billion yuan, with a net profit margin of 30%. The gross margin stood at 69.7%. Six major IPs, including THE MONSTERS, Star People, CRYBABY, DIMOO, SKULLPANDA, and Hirono, each generated over 1 billion yuan in revenue, with 11 IPs surpassing the 100 million yuan mark. The THE MONSTERS family led with a revenue of 4.45 billion yuan; Star People had the fastest growth, with a revenue of 2.65 billion yuan, achieving a growth rate of 580.6%. During the reporting period, Pop Mart operated 676 offline stores and 2,827 robot stores globally, with over 100 million registered members worldwide. The revenue from the Chinese market was 12.2 billion yuan, an increase of 47.3%; the Asia-Pacific market generated 2.58 billion yuan, the Americas 1.89 billion yuan, and Europe and other regions 510 million yuan.

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