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    3. 74% of Traditional Finance Investors Shift to Cryptocurrency Exchanges as 24-Hour Trading Changes Investment Patterns

    74% of Traditional Finance Investors Shift to Cryptocurrency Exchanges as 24-Hour Trading Changes Investment Patterns

    By: rootdata|2026/08/14 01:50:08
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    Global investors are increasingly moving their trading from traditional financial platforms to cryptocurrency exchanges due to reasons such as 24-hour trading and lower costs. The analysis suggests that as cryptocurrency exchanges handle not only virtual assets but also U.S. stocks, exchange-traded funds (ETFs), commodities, and precious metals, competition among investment platforms is entering a new phase.

    According to a report titled 'How Crypto Exchanges Are Reshaping Traditional Asset Trading' jointly published by global cryptocurrency exchange MEXC and market data platform CoinGecko, a survey conducted among 6,185 global investors across 13 language regions revealed that 74.2% of respondents with traditional finance investment experience have moved some or all of their trading from existing financial platforms to cryptocurrency exchanges.

    Furthermore, 83.3% of all respondents indicated plans to expand their trading of traditional financial assets through cryptocurrency exchanges in the future.

    The report comprehensively analyzed trading data of traditional financial (TradFi) products from major centralized exchanges (CEX) such as Binance, OKX, Bybit, Bitget, Gate, and MEXC, alongside the survey results to examine recent changes in investor trading behavior.

    The report found that the biggest inconvenience cited by investors using existing financial platforms was limited trading hours, with a response rate of 58.8%. Additionally, 54.7% of respondents pointed out high trading fees as a concern.

    In contrast, the primary reason for choosing cryptocurrency exchanges was the ability to trade 24/7, which accounted for 64.7%. Low trading costs followed at 53.8%, and fast order execution was also noted as a significant factor.

    The report analyzed that as global macroeconomic events frequently occur even after the closing of traditional financial markets, an increasing number of investors prefer environments where they can trade at any time, rather than waiting for the market to reopen.

    In fact, 69.2% of respondents reported having missed investment opportunities due to market closures. Additionally, 73.3% indicated they had built positions using futures products on cryptocurrency exchanges before the opening of traditional financial markets.

    The range of asset classes handled by cryptocurrency exchanges is also rapidly expanding.

    While the main competitive edge of cryptocurrency exchanges in the past focused on new virtual asset listings and securing liquidity, the recent analysis suggests that the ability to provide a diverse range of tokenized traditional financial assets, such as U.S. stocks, ETFs, commodities, and precious metals, is emerging as a new competitive factor.

    According to a separate report released by CoinGecko titled 'TradFi on Crypto Exchanges Report 2026', major cryptocurrency exchanges are set to list over 358 TradFi and RWA (Real World Assets) products after 2025, rapidly expanding their product offerings.

    In particular, the volume of TradFi perpetual futures trading has surged this year, establishing itself as a new growth driver for cryptocurrency exchanges, according to CoinGecko.

    Another joint report by MEXC and CoinGecko analyzed that the TradFi trading volume of major centralized exchanges in the first half of this year reached $1.45 trillion, ten times the total trading volume of last year.

    By asset type, the increase in trading volume related to U.S. stocks was particularly notable, with a 337.4% increase in June compared to the previous month, surpassing precious metals to become the largest TradFi asset class.

    Industry experts believe that this change will not only increase the variety of products available for trading on cryptocurrency exchanges but will also serve as a catalyst for breaking down the barriers between cryptocurrency exchanges and traditional financial platforms.

    In fact, recent global cryptocurrency exchanges have been expanding their offerings of tokenized stocks, ETFs, commodities, and foreign exchange, entering into competition to create 'multi-asset platforms' where virtual assets and traditional financial assets can be traded together.

    From an investor's perspective, the ability to trade various types of financial products on a single account and platform is becoming a significant competitive advantage in choosing a platform.

    MEXC is also expanding its lineup of tokenized stocks and TradFi derivatives while continuously analyzing investors' asset movements and trading patterns through joint research with CoinGecko. The industry anticipates that this data-driven analysis will influence the future product strategies and service competitiveness of cryptocurrency exchanges.

    The report indicates that investors' selection criteria are shifting from 'what assets to trade' to 'which platform to trade on'. As factors such as trading hours, fees, accessibility, and the ability to trade diverse assets on a single platform become key elements in choosing investment platforms, the competition for cryptocurrency exchanges to evolve from digital asset exchanges to comprehensive investment platforms is expected to intensify.

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