Chinese AI company MiniMax has unveiled MiniMax Design, an AI video production tool based on the multimodal video model H3. When users input their creative requests, the system interprets the goals and divides the tasks to call upon models and skills within the production platform. MiniMax Design integrates text, image, video, and audio tasks, providing a structure that connects creative instructions to review and delivery. It consolidates the production process, which previously required switching between various specialized tools, into a single workspace, handling scripts, storyboards, videos, music, and editing on one canvas. The product includes an 'Agent 3D Director' feature, allowing users to describe scenes and camera compositions in natural language, after which the system simulates in 3D space and generates the video. MiniMax Design is linked to H3, a versatile video model capable of producing videos up to 15 seconds long. Its application areas are tailored for commercial content production, including short dramas, e-commerce content, and brand advertisements. Korean users need to check the usage conditions for H3 separately. This launch demonstrates that the competition in AI video tools is expanding from simple generation to production management.
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