Matrixport officially renamed to BIT, clarifying its new strategic positioning

By: rootdata|2026/03/20 15:42:00

Digital financial services group Matrixport today announced its official rebranding to BIT, and will operate globally under the BIT brand. Along with the brand upgrade, BIT also released the "2026 Trust White Paper," which systematically discloses the governance and risk control framework that the group has established and continues to operate, providing a verifiable foundation of trust for customers and partners.

Currently, as the institutionalization process of the digital asset industry accelerates and the regulatory system improves, the market's demands for platform governance capabilities and compliance operation levels are continuously increasing. The new BIT brand more clearly reflects the company's current business positioning and represents the strategic direction for the next phase of development.

BIT CEO John Ge stated, "The digital asset industry is entering a new stage where governance capabilities and compliance operations are increasingly important. BIT embodies the results of the company's ongoing business evolution and our long-term commitment to building a trustworthy digital asset financial infrastructure."

He added: "'Bridge into Tomorrow' is not only our brand proposition but also represents our vision of connecting traditional finance with the digital asset market and establishing long-term trust with our customers."

The company stated that this name change does not affect existing customer accounts, products, and services, and relevant legal entities and contractual arrangements remain unchanged.

As part of the next phase of strategy, BIT is also actively exploring related opportunities in the U.S. capital markets, including potential public listing.

-- Price

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