Apple Expects Record Sales Growth in June Quarter

Apple is preparing for strong sales growth in the June quarter due to stable pricing on the iPhone. Despite rising prices for the iPad and MacBook caused by a shortage of memory chips, the company has not increased the price of its flagship product. iPhone shipments have risen by 3%, and the company's market share has approached 20%. Apple has regained the title of the world's most valuable company, with its market capitalization surpassing $5 trillion for the first time. Keeping iPhone prices stable has alleviated investor concerns; however, the company is expected to raise prices during the September announcement of the new iPhone series. In the third financial quarter, Apple is expected to see revenue growth of 15.5% to $108.65 billion, marking the best performance since 2021. iPhone sales are projected to grow by 20.8%. Analysts at Morgan Stanley believe that high consumer loyalty will protect the company from a sales decline, as demand for the iPhone is less sensitive to price changes.

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